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Minivans: The Next Generation
"This one goes out to all you minivan families out there. Sienna SE ... in the house." So begins the Toyota Sienna ad that has two 30-something hipsters rapping about their slick new ride — their swagger wagon.
Honda uses a Judas Priest soundtrack and an exploding ring of fire in its Odyssey campaign, while Dodge bypasses the Soccer Mom and goes straight for Dad in dubbing its new Dodge Caravan R/T the "Man Van."
Whether these efforts can revitalize the image of the tragically uncool minivan or broaden its appeal remains to be seen, but some auto industry insiders are alluding to a comeback this year. With improved styling, snazzier features and a new model — the Ford C-Max — there just might be hope.
— Seka Palikuca, Tribune newspapers