Minivans: The Next Generation
"This one goes out to all you minivan families out there. Sienna SE ... in the house." So begins the Toyota Sienna ad that has two 30-something hipsters rapping about their slick new ride — their swagger wagon.
Honda uses a Judas Priest soundtrack and an exploding ring of fire in its Odyssey campaign, while Dodge bypasses the Soccer Mom and goes straight for Dad in dubbing its new Dodge Caravan R/T the "Man Van."
Whether these efforts can revitalize the image of the tragically uncool minivan or broaden its appeal remains to be seen, but some auto industry insiders are alluding to a comeback this year. With improved styling, snazzier features and a new model — the Ford C-Max — there just might be hope.
— Seka Palikuca, Tribune newspapers
Honda uses a Judas Priest soundtrack and an exploding ring of fire in its Odyssey campaign, while Dodge bypasses the Soccer Mom and goes straight for Dad in dubbing its new Dodge Caravan R/T the "Man Van."
Whether these efforts can revitalize the image of the tragically uncool minivan or broaden its appeal remains to be seen, but some auto industry insiders are alluding to a comeback this year. With improved styling, snazzier features and a new model — the Ford C-Max — there just might be hope.
— Seka Palikuca, Tribune newspapers
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Chrysler Town & Country
It gets some significant upgrades. A new engine improves power and fuel economy, and the exterior gets new jewelry. The interior is wrapped in classy, soft-touch materials. It still boasts the Stow 'N Go second-row seats Chrysler invented, and it offers a new, 3.6-liter V-6 engine and six-speed automatic transmission that scored 17 mpg in the city/25 highway. Starts at $30,160.
— Mark Phelan, McClatchy/Tribune news |
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