New Taylor Swift Video Debut
swift video (August 29, 2012)
Taylor Swift will take over CMT, MTV, VH1 and TeenNick to premiere the highly-anticipated music video for “We Are Never Ever Getting Back Together.” The video was shot in only one take, which Taylor tells us added excitement to the shoot. “It was unbelievably fun because it was like a marathon and it was a lot like live performance, you know? You only have one chance to get it right when you’re on stage and I only had that one opportunity to get it right.” CMT will air a 30-minute special Thursday at 7:30PM Eastern featuring Taylor with her fans in studio, leading up to the video’s debut on the network. CMT will also air the video every hour during music hours throughout Labor Day weekend. At 8PM Eastern, the music video will debut on CMT.com, MTV.com and VH1.com.